Pioneers were always way ahead of their
time. In their minds they conceived the inconceivable.
In their fantasies they created the impossible. When
he invented an automatic cutting machine at the end
of the 19th Century, Daniel Swarovski opened the door
to a world of fantasy.
The magic word was crystal. A raw material,
which even the most ancient cultures ascribed beneficial,
valuable, indeed miraculous properties. This fascinating
material transformed the world of fashion and beauty
into a seductively sparkling universe. It inspired the
human race and enriched both art and culture.
Today crystal has become part of the
connection between people. A ray of joy, which Swarovski.com
would like to share with you.