Femail Creations was born out of a passion to make a difference in the lives of women and girls. At the time the seeds of this dream were first planted Lisa Hammond was managing a construction company. The idea of creating a catalog seemed like the perfect chance to combine her creative side with her passion for women's issues. She didn't want to let the fact that she had absolutely no experience in the cataloging field stop her - and it hasn't! She has found that the best experience has been years of being a catalog shopper. As a mother and a businesswoman she heavily relies on the convenience of catalog shopping and delivery right to her door.